Immersive digital art exhibition in Hong Kong explores nature and technology.

Arte Museum Digital Art Exhibition in Hong Kong

A renowned digital art exhibition seen by 3.2 million people in Korea is making its debut in Hong Kong. Presented by Korean digital design company and “art tech factory” d’strict, the immersive media art showcase carries the theme of Eternal Nature.

The exhibition consists of four spaces featuring distinct concepts and six media artworks that reinterpret elements and space in nature. Highlights include STARRY BEACH with splashing waves that resemble stars in the night sky, UNDERWATER with a fantastic journey under the sea, and PINK LAGOON.

ARTE MUSEUM

The arte museum digital art exhibition is a curated collection of immersive media artworks. It’s a great way to see the latest developments in digital art and explore how it can change the way we perceive the world around us. It can be found in some of the most important museums and is a unique way to experience the best of the genre.

Located at 63 on the Las Vegas Strip, the ARTE MUSEUM was launched by Korean digital design company d’strict. It’s the first ARTE MUSEUM to open in the West Hemisphere and features a mix of nature-orientated and fantastical projections. The show was produced using Barco’s X-series projectors which are designed to deliver flawless image quality for large-scale immersive environments.

This enables the projections to appear sharp and realistic, regardless of how close they are to visitors’ eyes. The projectors also support high-dynamic range imaging for rich colors and stunning contrasts.

The ARTE MUSEUM exhibition is centered on the theme ‘ETERNAL NATURE’, reinterpreting various elements and spaces in nature as immersive media artworks. Its six media artworks offer a range of sensory experiences, from blooming flowers to crashing swells and the tropical rainforest.

As well as displaying digital art, the ARTE MUSEUM also aims to educate visitors on how to protect our planet. Its ‘Terrafish’ installation is inspired by the threat of invasive species, which are disrupting natural ecosystems worldwide. The ‘jellyfish’-like structure is a 49ft-tall interactive sculpture, which uses sound and light to transform PAMM’s hanging gardens into a future version of the space occupied by non-native creatures.

This center for exhibiting, commissioning and researching new media arts is home to the work of artists like Lynn Hershman Leeson, Isaac Julien, Pipilotti Rist, Krzysztof Wodiczko, Ryoichi Kurokawa and Wu Tsang. It also exhibits the works of contemporary digital art and media artists from all over the world. The center also hosts qualitative theme-based shows, and its labs conduct research on the relationship between art and technology.

It also supports young, tech-oriented artists and offers residencies for research and production. Moreover, it organizes critical exhibitions that analyze the interplay between digital art and society such as Feedback curated by Christiane Paul, Jemima Rellie, and Charlie Gere, which explored instruction-based art where the artwork is generated through following a set of instructions through a computational interface.

The museum’s AR project ‘Collect and Connect’ allows visitors to use the free app to catch plants and animals featured in paintings in the collection and add them to their personal collections. The app then displays information on the species, their habitat, and even their conservation status. The augmented reality experience has been described as a hybrid between Pokemon Go and the William Farquhar Collection of Natural History Drawings. It has encouraged visitors to look up and away from their phones, refocus their attention, and engage with the artworks on display. The experience has already had a positive impact on the museum’s visitors, with 84% of them reporting that they felt engaged and interested after using the app.

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